Paytm bring new section 'mini-app store' within its own app to support Atmanirbhar Bharat initiative

Digital payments giant Paytm has been launched a new section called 'mini-app store' within it's own App interface, announced on Monday. Motive behind this development is to help Indian developers, brought there Apps to masses with no extra cost. Also seen company follow Atmanirbhar Bharat initiative to strengthen Indian economy and for some context they fought against rival giant company Google.

The 'mini-app store' store is launched as a reaction to its permanent removal from the Google Play store on September 18, reason behind this termination is it violates Google play policy violence on gambling. These Apps on mini-store are not native apps, these are analogy to mobile websites and give native like experience without downloading actual APK file from mini-store. It's not like that google play store where each developer have there own developer console dashboard and manually developers published there apps to developer console. Company also claims that these Apps are light weight mainly html and JavaScript language were used and give users light weight experience without wastage of phone memory along with less mobile data.

Paytm introduce this development for indian developers because of high percentage rival company charges in App Purchases and Additionally Paytm will also provide developers with free payment methods including Paytm Payments Bank, Paytm Wallet and UPI. However, it should be noted that a two percent of tax for payments using credit cards were charged. For developers, Paytm has also provided a dashboard for analytics, payments collection, and various marketing tools to better engage with users.

Where is new Section inside Paytm?

To give light weight experience for users without wastage of phone memory for separate installation of particular app. Now to ease access paytm adds separate section inside official paytm app and you can easily get this section after scrolling towards bottom side. Interface is pretty good for users and it's kind of user friendly. Listings will also be free for Indian developers, Paytm said.

On the launch of the store, Paytm Founder-CEO Vijay Shekhar Sharma said, “I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services.” see this another tweet from CEO stating more than 300 apps were listed out there on  mini-app store.

Thank you for your overwhelming response, India 🇮🇳
We did not expect 5,000 developers registrations in less than 3 days!

We start tomorrow 11 am to unveil our Paytm Mini App Store to every developer. 🚀 https://t.co/8KyRT0A7n9

— Vijay Shekhar Sharma (@vijayshekhar) October 7, 2020

Company said join and register Paytm Mini App developer Conference which will held on 8th of October. if anyone want to join then you have to provide basic details to paytm lik3e email id, contact details and name that's it sufficient for paytm.

Why step towards Development?

On September 18 google permanent terminate or removed Paytm Official App from the Google Play store and reason behind this termination is it violates Google play policy violence. Google claims they support gambling games on Paytm App so that Under this violation Google Team removed there app from play store. Additionally, app developers have been engaged in a friction with Google because of its latest changes in the billing and payment policies for apps hosted on the Google Play Store. so they decided to develop a simple platform for developers with no extra cost, no guidelines and no termination from app store opposite done by rival company.

Also amid this pandemic economy of india go worsen and to follow Atmanirbhar Bharat initiative to ramp up condition of india to normal economy so this is necessary and sufficient for  INdians as well.

Apps Listed Already

As already show above in twitter post, Paytm Founder-CEO Vijay Shekhar Sharma said  more than 300 app-based service providers, such as Domino’s Pizza,1MG , Park+, NoBroker, Netmeds, Ola ,Decathlon, FreshMenu and Decathlon had already joined its new programme that comes with a developer dashboard for analytics and payments collection along with various marketing tools to engage with the users.