What is Google Play Developer Console
First of all Google Play Console is just an Interface for Publishing Android Apps and Games. Google providesvthis Interface for Google Play and Android developers to publish – and of particular interest to ASO teams – to monitor their app’s performance in the Google Play store. As Google explains, by using the platform it’s possible to: “Publish your apps and games with the Google Play Console and grow your business on Google Play. Benefit from features that help you improve your app’s quality, engage your audience, earn revenue, and more.”
Why the Google Play Developer Console is Important
The Google Play console allows app developers and marketers to better understand how their apps are performing in terms of growth, technical performance such as crashes or display issues, and financials. The console offers acquisition reports and detailed analysis which can help app devs / marketers find out how well an app is really performing.
The platform is important as it provides developers with access to first party data (trustworthy information collected about an app’s audience that comes straight from Google Play) that highlights the real performance of an app. The console allows the monitoring of conversion rates (CVR); it shows the number of impressions an app listing receives and the number of installs an app receives from different sources over time. The user acquisition reports found in the console show data on how an app is getting its growth such as users’ origins in terms of source. (Google Play shows users’ traffic source, for example whether organic ‘explore traffic’ or paid traffic from ‘third party referrals’).
Steps and Procedures to Publish an Android App
Now Follow these Steps
- Login to your Account(If you didn't have account then create new one by using above steps).
- Click on Create App Button which is oriented at top right corner.
- After clicking this button you have to give your App name, Set your default language, select whether your App is game or not then lastly check the three checkbox then click on create app again.
- Now you just have to focus on two sections only which is Set Up Your App and Other is Publish Your App to Play Store.
- Coming to first section that is Set Up Your App so in this section you see couples of sub sections like App Access which is for ensuring that whether you restrict some functionality in your App or not, Ads which is for ensuring that whether your App contains ads or not, Content Ratings( In this they have given your couples of questions so you just answer them all and save it ), Target Audience which is for ensuring that whether your App Appeal to children or not and you have to set the Audience also, then Whether your App is News App or not, Now Whether you App is COVID-19 tracking App if not then you have to click no and then next, Now you have to submit your privacy policy so just make it and link your site url to this page, Now select your App category then last but not least set your store listing then hit save.
- Coming to Second Section that is Publish Your App to Play Store, In this section you have to select the target countries, In this my recommendation is that don't unselct any countries because if you do that then your App is not visible to that country, After that you come up with Start Roll Out to Production Option Which is final and milestone for you, Congratulations your App Published on Play Store.
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